Jon Matzner (Sagan)

in CRM since Aug 2026

no package size · 30-day rolling · period 2026-08-25 → 2026-09-24

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voicenoteHow I Run $X/Month Business Working X Hoursno date

voicenoteSit Down Case Study (Jeremy Haynes Style)no date

voicenoteBusiness is Hard Until You Add These Systems (FULL GUIDE)no date

voicenoteEverything Psychedelics Taught Me About Growing a Businessno date

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No publish dateHow I Run $X/Month Business Working X HoursNeeds voicenote—

No publish dateSit Down Case Study (Jeremy Haynes Style)Needs voicenote—

No publish dateBusiness is Hard Until You Add These Systems (FULL GUIDE)Needs voicenote—

No publish dateEverything Psychedelics Taught Me About Growing a BusinessNeeds voicenote—

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undatedEverything A Decade In The Middle East Taught Me About Businessno editorNeeds approval

script (6.7k chars)

# Research

Proves title 1: "Everything X taught me about Y" / "Everything I learned at X"

20.5x · How The Military Taught Me to Make Fire in the Rain! · @rangersurvivalandfieldcraft · 335K subs · 1.5M views vs 73K avg · Published Jun 2025, origin

youtube.com/watch?v=FTrwoQrJzMc

1.1x · Everything The Military Taught Me About Camping · @haylujan · 577K subs · 153K views vs 133K avg · Published Aug 2026

youtube.com/watch?v=eJcIdv-lEhw

3.1x · Everything They Teach You At Goldman Sachs · @codiesanchezct · 2.2M subs · 599K views vs 194K avg · Published May 2026

youtube.com/watch?v=PbBdBpBsP_s

9.3x · Everything I Learned At Stanford's Business School in 86 Minutes · Tiger Sisters · 144K views · Published Jul 2026

youtube.com/watch?v=gxzHnCraPqI

3.8x · Everything I Learned at Harvard Business School in 83 Minutes · Tiger Sisters · 59K views · Published Jun 2026

youtube.com/watch?v=x9IXVlikKpk

2.2x · Everything I Learned Sitting in Billion-Dollar Boardrooms · @sandeepswadia · 1.4M subs · 1.2M views vs 555K avg · Published Jan 2026

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CRM statusOnboarded - paying

Open in Notion CRM ↗Money → Finances

⚠️ Jon's rules on this one, from the Aug 27 Viewz x Sagan call. His background is a side dish, never the identity. He will say "I spent the better part of a decade in the Middle East trying to stop terrorists from doing really bad things" as credibility and then get to the business. He will NOT trade on the title itself: no "a guy who used to kill terrorists", no "CIA tricks", no "Navy SEAL reacts", and no organisation is ever named. Straight guru framing of his background is the exact thing he called lame on that call. Nate killed the self-deprecating arm on Aug 31: "the three stupidest things I did working in counterterrorism" does not parse as a title and is out. He also ruled that "working for the government abroad" is jargon. The plain-language version that is both true and non-jargon is Jon's own sentence from the Aug 27 call, that he spent the better part of a decade in the Middle East trying to stop terrorists. So the titles now say "the Middle East", which is plain, specific, true, and carries no organisation and no job title. Every arm still ties the background to business, which is the rule: the background is the side dish, the business lesson is the video.

Owners of real companies are running the whole thing on personal effort, and most of them can feel that stopping working. They do not want motivation, they want the business to hold together on the days they are exhausted or away. That is what this video hands them: habits built for work where the stakes were absolute, translated into what a plumbing company or an accounting practice can actually use, with the ones that do not translate thrown out on camera rather than sold to them. They click for the story and they stay because every point lands on their own week.

undatedMake Money When You’re Lazy (AI Automation)no editorNeeds approval

script (8.4k chars)

# Research

Paperclip: Hire AI Agents Like Employees (Live Demo), Greg Isenberg, 371,956 views, 4.3x. Published March 26, 2026

youtube.com/watch?v=C3-4llQYT8o

I Built An Entire AI Marketing Team With Claude Code In 16 Minutes, Zubair Trabzada, 247,357 views, 17.7x. Published March 3, 2026

youtube.com/watch?v=eorc3jLBqIA

I Spent 60 Minutes Onboarding Claude. Now It Runs My Business., AI Founders HQ, 164,746 views, 12.6x. Published April 24, 2026

youtube.com/watch?v=rJSdQ9pLkas

How I Built a Full AI Content Creation Team with Claude Skills To Sign Clients, Patrick Dang, 157,258 views, 37.5x. Published April 13, 2026

youtube.com/watch?v=o_Vkl9oXxxY

I Built a Full AI Team Inside OpenClaw for $400/Month, Jacob Klug, 149,350 views, 36.6x. Published March 3, 2026

youtube.com/watch?v=4HyNQe6UI_c

I Built an AI Agents Army with OpenClaw to Run my $28k/mo Startup, Florian Darroman, 96,762 views, 89.8x. Published February 12, 2026

youtube.com/watch?v=0LnLn2MK62A

# Concept

Jon breaks down the X jobs AI genuinely takes off an owner's plate, and he has every commercial reason to oversell all of it, because an AI story makes both of his companies look smarter, and he still tells you which jobs come straight back.

For each job, he covers:

•what it cost him in hours a week or dollars a month back when he was the one doing it

•which tool picked it up, how he set it up, and how long it took before he stopped watching over it

•what broke the first time he let it run without him, and what he had to write down before it stopped breaking

•what it honestly costs to run today, the subscriptions and the babysitting time that never makes it into anybody's video

•whether the job stayed gone, or landed back on his desk within X months

•what has to be true inside a company before AI can hold a job at all

He ends on the one job he will never hand to AI, and why an owner who gives that one away has stopped owning the business.

Why this is for his audience

Every home and professional services owner is being told right now that AI is about to run their company for them. Most of them have already tried it, lost X hours, and quietly gone back to doing the work themselves. This is the sober version from someone who runs two real companies and tested all of it on his own money: what AI is genuinely good at, where it falls over, what it really costs once you count the time you spend keeping it running, and the order to do it in so the handoff sticks. They click because they want their evenings back, and they stay because for once the person explaining it is talking them out of half of it.

# Titles

1.I Run My Entire Business On AI For $400/Month

1.This AI Agent Runs My Business While I'm Offline

1.I Automated My Whole Business With AI In 16 Minutes

# Thumbnails

undatedHow I Run $X/Month Business Working X Hoursno editorNeeds voicenote

script (17.9k chars)

# Research

How I Bring In Over $1 Million/Year Working Just 2 Hours a Day, CNBC Make It, 559,456 views, 2.2x. Published October 4, 2025

youtube.com/watch?v=0tUj02PyZPw

What a $1B CEO Actually Does in a Day, Greg Lav, 154,248 views, 3.3x. Published August 22, 2026

youtube.com/watch?v=2H4Q2FgP2w4

how i run a $3m business working 4 hours/day (week in my life), SooWei Goh, 29,396 views, 3.4x. Published July 24, 2026

youtube.com/watch?v=T0E4Z88v6sY

I Run My Agency 3 to 4 Hours A Day By NOT Doing What Most Agency Owners Do, James Bonadies, 6,062 views, 4.9x. Published February 20, 2026

youtube.com/watch?v=_xYMV9Zi9q8

I Built 9 Income Streams Before 35 and only work 40 hours a week, Morgan DeBaun, 3,911 views, 5.6x. Published January 31, 2026

youtube.com/watch?v=EKDss5cKaUk

How I Work 4 hours a day and make $120,000/month, Bismarck Ebiweh, 3,251 views, 2.5x. Published September 20, 2025

youtube.com/watch?v=-ZpkbL-L_wI

# Concept

Jon walks his actual working day hour by hour, and for each of the 6 blocks shows the work that used to sit there and who holds it now.

For each block, he covers:

•what he is actually doing in that hour

•what used to be in that slot

•who or what took it off him

•what that seat costs a month

•what happens the week that person is out

He wraps it up on the hours he refuses to hand to anybody.

The viewer feels the gap between their calendar and his, and sees that the gap is a staffing decision rather than a discipline problem.

The video is filmed live. Videographer/staff member follows you around.

# Titles

1.How I Run a $X Business Working X Hours a Day

1.How to Build a Business That Runs Without You

1.What a Lazy $XM CEO Does in His Day

1.Thumbnail copy: “WORK 2 HOURS PER DAY”

1.WORKING IS FOR IDIOTS

1.Work is Retarded. Here’s What a $M CEO Does Instead

# Thumbnails

undated10 'BORING' Businesses That Run Without Youno editorNeeds approval

script (3.6k chars)

# Research

Proves title 1: "X boring businesses (qualifier)"

61.2x · 9 One-Person Businesses With More Demand Than Competition · @johnnysergio · 67K subs · 146K views vs 2.4K avg · Published Aug 2026

youtube.com/watch?v=edG3nhx3U0k

72.5x · 10 'BORING' Businesses Making People Rich (Low Failure Rate) · @johnnysergio · 67K subs · 214K views vs 3K avg · Published Mar 2026

youtube.com/watch?v=wxPRDeG9rXc

15.4x · 100% REMOTE Boring Businesses (That Almost Never Fail) · @davidfilterbuy · 215K subs · 588K views vs 38K avg · Published Jun 2026

youtube.com/watch?v=EnSJN9zl-yA

Proves titles 2 and 3: "Every boring business X" / "You don't need to X. Just Y."

23.4x · Every Boring Business The Government WANTS You To Start · @davidfilterbuy · 215K subs · 322K views vs 13.8K avg · Published May 2026

youtube.com/watch?v=QAudRspssaU

20.7x · You Don't Need to Start a Business. Just Buy One of These. · @davidfilterbuy · 215K subs · 1.5M views vs 72K avg · Published Mar 2026

youtube.com/watch?v=R61Y0J3HTCY

358.7x · I Built a $100 Business in America · @kennyfinanceyt · 56.6K subs · 240K views vs 668 avg · Published May 2026

youtube.com/watch?v=gTaI_9LgVDI

# Concept

Jon breaks down the 10 boring businesses that genuinely run without their owner, and he uses Sagan's 2,500+ placements to show which seats in each one get filled from abroad and which single seat owners refuse to let go of.

For each business, he covers:

•which jobs inside it he has actually filled with someone abroad, and which of those jobs bounced back to the owner within X weeks

•the seats that have to be staffed before the owner can stop answering the phone, and who sits in each one: a person abroad, a local person, a tool, or the owner

•the one seat he has watched owner after owner refuse to hand over, and what that refusal costs them in hours a week

•what the owner's week actually looks like at the size where the business runs itself, hour by hour, not in theory

•the businesses that appear on every boring business list and never once run without the owner, and why the people writing those lists leave that part out

He ends on his own home improvement company in Southern California: the week he stopped showing up, what had to be true first, and the one thing that broke anyway.

Why this is for his audience

The people watching this already own a company. They are not shopping for a business to start, they are asking whether the one they have can survive a week without them. This gives them the seat map for exactly that: the jobs that should already be off their desk, the job they are quietly holding onto, and what holding it is costing them every week. They click because every other version of this video is made by somebody who has never had to make payroll, and they stay because Jon has both filled these seats for 2,500+ people and had to empty his own.

# Titles

1.10 'BORING' Businesses That Run Without You

1.Every Boring Business You Never Have To Show Up To

1.You Don't Need To Be In Your Business. Just Fill These 5 Seats.

# Thumbnails

undated20 Years Of Brutal Business Advice In 17 Minutesno editorNeeds approval

script (4.4k chars)

# Research

Proves title 1: "X years of brutal Y advice in X minutes"

14.9x · 26 Years Of Brutal Trading Advice in 23 Minutes · @the.rumers · 408K subs · 869K views vs 58K avg · Published Oct 2025

youtube.com/watch?v=fV02FcLmFpA

117.1x · 25 Years Of Brutal Options Trading Advice In 17 Minutes · @andytannertraining · 34.9K subs · 172K views vs 1.4K avg · Published Jun 2026

youtube.com/watch?v=PM1JE3QbsjA

12.2x · 25 Years Of Brutal Options Selling Advice In 19 Minutes · @andytannertraining · 34.9K subs · 159K views vs 12.9K avg · Published Jul 2026

youtube.com/watch?v=HEyTaIFgYpE

Proves title 3: "X is glamorized until you Y"

4.2x · Entrepreneurship Is Glamorized… Until You Run a REAL Business · @socialsymone · 340K subs · 575K views vs 138K avg · Published Nov 2025

youtube.com/watch?v=mHAnofxx8eU

Proves title 2: "Give me X minutes, I'll save you X years"

26.7x · Give Me 8 Minutes. I'll Save You 25 Years Of Carnivore Mistakes. · @anthonychaffeemd · 555K subs · 899K views vs 34K avg · Published Nov 2025

youtube.com/watch?v=EaafaBQGYUc

51.8x · Give Me 8 Minutes, I'll Save You 20 YEARS · @onlinerocklessons · 87.4K subs · 321K views vs 6.1K avg · Published Jul 2026

youtube.com/watch?v=G_2XVUPxcoA

8.4x · Give Me 10 Minutes, I'll Save You 30 Years · @propianoseries · 40.7K subs · 535K views vs 63K avg · Published May 2026

youtube.com/watch?v=HGK1hR8E084

14.5x · Give Me 7 Minutes, I'll Save You 30 Years · @riffsrhythm · 33.6K subs · 118K views vs 7.9K avg · Published Jun 2026

youtube.com/watch?v=B-fPwYtzANA

3.1x · Give Me 17 Minutes. I'll Save You 30 Years of Diabetes Mistakes · @dradaozoh · 199K subs · 41K views vs 13K avg · Published Jul 2026

youtube.com/watch?v=_V01oP5dT0A

# Concept

Jon breaks down the 20 pieces of business advice that would have saved him X years of expensive mistakes, and he attaches every one of them to the day it actually happened to him instead of the version that fits on a slide.

For each lesson, he covers:

•the day it happened, with the detail left in: the payroll he covered out of his own account, the crew that walked mid job, the customer who would not pay, the lawsuit

•what it cost him to learn it that way, in dollars, in hours, and in nights he did not sleep

•what the passive income crowd says about that exact situation, and why their advice falls apart the moment you have staff and a truck

•what he does now so it never repeats, and whether a person, a written system, or a tool took it off his plate

•how often he sees the same mistake inside other owners' companies, so the viewer knows it is not just them

He ends on the difference between people who own a business and people who talk about owning one: only one of them has had to make payroll on a Friday when the money was not there.

Why this is for his audience

A home or professional services owner does not need more strategy. They need somebody to tell them which of the things going wrong in their company are normal and which ones are going to take them down. This is that list, ordered by what it cost, so they can find their own situation in it and know which one they are living through. They click because 20 years of somebody else's expensive mistakes is cheaper than making them, and they stay because Jon is talking about payroll, crews and lawsuits rather than cash flowing a laundromat he has never set foot in.

# Titles

1.20 Years Of Brutal Business Advice In 17 Minutes

1.Give Me 8 Minutes. I'll Save You 25 Years Of Business Mistakes.

1.Entrepreneurship Is Glamorized… Until You Own a REAL Business

# Thumbnails

undatedSit Down Case Study (Jeremy Haynes Style)no editorNeeds voicenote

script (19.7k chars)

# Research

The driver is watching a real, named thing get taken apart by someone qualified, with the numbers on screen. The viewer is not being taught, they are watching a verdict get delivered on somebody else and quietly measuring themselves against it. The analyst has to be willing to say the unflattering thing out loud or the format collapses into a case study.

Caleb Hammer's multiple looks small because the teardown IS his baseline, every upload is one, and they run at over a million views each. The other three show the format travels well outside personal finance, into brands, ad accounts and business models.

What makes it work for Jon specifically: nobody audits a service business P&L in public. He can run the format on the one line every owner in his audience is quietly overpaying, and he is qualified to call it because he staffs those seats for a living.

I Exposed Her Hidden Affair On Financial Audit, Caleb Hammer, 2,418,876 views, 2.0x. Published August 10, 2026

youtube.com/watch?v=Gik6W7_fDVI

turning a bad personal brand aesthetic [full client transformation], Casper Verbeek, 149,642 views, 37.8x. Published May 16, 2026

youtube.com/watch?v=KcEqfGnr9KY

How I Automated Alex Hormozi's Entire Ad Strategy With AI, Ryan Mathews, 75,215 views, 28.1x. Published March 19, 2026

youtube.com/watch?v=xJ99dBYhpRI

He Makes $509K/mo Selling GoHighLevel AI Websites, Keaton, 75,576 views, 7.1x. Published July 16, 2026

youtube.com/watch?v=mwMQLJ5GoRM

# Concept

Jon pulls a real business apart on camera. Sit-down live. For each business he covers the 10 biggest problems that relate to a larger problem of the business owner working too much.

Jeremy Haynes style with two chairs and a whiteboard.

For each problem, Jon shares:

•What it is

•Why it is a problem

•What causes the problem

•What the problem leads to for the biz owner (in terms of daily life)

•How to solve it

•How many hours fixing it will save

# Titles

1.Watch Me LIVE Fix a $X/Year Business in X Minutes

1.He Makes $X But X, We Fixed His Business

1.He Gave Me X Minutes, I Saved Him X Years

1.in His Business

# Thumbnails

undatedBusiness is Hard Until You Add These Systems (FULL GUIDE)no editorNeeds voicenote

script (24.8k chars)

# Research

# Concept

Jon breaks down the 5-10 systems that took him from being the bottleneck to being optional, and what each one actually costs to staff.

For each system, he lists:

•What it does and where it belongs in the company

•The specific thing that broke before he built it

•Who or what runs it now, and the real monthly cost

•Where owners get this one wrong

He wraps it up on a realization he made that caused these systems to be implemented.

# Titles

1.Business Is Hard Until You Build These X Systems

1.How Working Like an Idiot Grew My Business to $XM/Year

1.Working With 1000 Business Owners Taught Me This

1.Give Me X Minutes, I’ll Save You X Years in Business

# Thumbnails

undatedEverything Psychedelics Taught Me About Growing a Businessno editorNeeds voicenote

script (22.0k chars)

# Research

At 16, I Locked Myself in a Room Until I Built a 25K/mo AI Business, Ty Chen, 147,958 views, 177.0x. Published July 9, 2026

youtube.com/watch?v=V6RVtDbSOj0

You Need To Treat Yourself Like An Athlete, Ajene Pinnock, 113,890 views, 140.3x. Published July 5, 2026

youtube.com/watch?v=HrHBZUXfISg

you will see success once you start living in "3rd person", Lucian Pickett, 113,035 views, 109.6x. Published March 16, 2026

youtube.com/watch?v=eN0yMKP5Ew0

# Concept

Jon breaks down the one business decision he made coming out of a psychedelic session, and the 10 things that decision changed inside the company.

For each one, he covers:

•what he believed before

•what psychedelics he took

•what he saw differently

•what he actually changed that week

•what it cost him

•whether it still held up a year later

He wraps it up on why he is not telling anybody to go do this/how to achieve the same mindset without substances.

# Titles

1.The X Drugs That Took Me to $X/Month

1.I Spent X Days Using Drugs to Reprogram My Brain (It Worked)

1.“Fix My Business”

1.Everything Psychedelics Teach You About Growing a Business

# Thumbnails