Everything A Decade In The Middle East Taught Me About Business

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Proves title 1: "Everything X taught me about Y" / "Everything I learned at X"

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Concept1.7k chars›

Jon breaks down the X habits a decade in the Middle East drilled into him that have helped him grow his business.

For each habit, he covers:

•where it came from, kept to a few seconds and used as setup, the way he already tells these stories in his newsletter

•how it showed up the first time he had employees depending on him, and whether it helped or hurt

•what he replaced it with once it stopped working: a person, a written system, a tool, or nothing at all

•what it looks like today inside a home improvement company where the crew is local and the owner is not on site every day

•what it costs an owner to keep the habit, in hours a week or in the people who quit because of it

•the version of it a home or professional services owner can run on Monday morning, and the version they should leave well alone

He ends on the one thing that actually transferred: systems hold when people are tired and willpower does not, which is how a naturally disorganized person ends up running two companies without being inside either one every day.

Why this is for his audience

Owners of real companies are running the whole thing on personal effort, and most of them can feel that stopping working. They do not want motivation, they want the business to hold together on the days they are exhausted or away. That is what this video hands them: habits built for work where the stakes were absolute, translated into what a plumbing company or an accounting practice can actually use, with the ones that do not translate thrown out on camera rather than sold to them. They click for the story and they stay because every point lands on their own week.

Titles0.1k chars›

1.Everything 10 Years of Fighting Terrorists Taught Me About Business

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body last edited in Notion 2026-08-31 22:54 UTC