Sit Down Case Study (Jeremy Haynes Style)

Video card · Jon Matzner (Sagan) · open in Notion ↗

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Client TagJon Matzner (Sagan)

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Top outlier2.4M views, 2.0x (Caleb Hammer)

Brand fitHigh

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Everything else42 properties — formulas, runner bookkeeping, raw relations›

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Research13.8k chars›

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NameSit Down Case Study (Jeremy Haynes Style)

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The driver is watching a real, named thing get taken apart by someone qualified, with the numbers on screen. The viewer is not being taught, they are watching a verdict get delivered on somebody else and quietly measuring themselves against it. The analyst has to be willing to say the unflattering thing out loud or the format collapses into a case study.

Caleb Hammer's multiple looks small because the teardown IS his baseline, every upload is one, and they run at over a million views each. The other three show the format travels well outside personal finance, into brands, ad accounts and business models.

What makes it work for Jon specifically: nobody audits a service business P&L in public. He can run the format on the one line every owner in his audience is quietly overpaying, and he is qualified to call it because he staffs those seats for a living.

I Exposed Her Hidden Affair On Financial Audit, Caleb Hammer, 2,418,876 views, 2.0x. Published August 10, 2026

turning a bad personal brand aesthetic [full client transformation], Casper Verbeek, 149,642 views, 37.8x. Published May 16, 2026

How I Automated Alex Hormozi's Entire Ad Strategy With AI, Ryan Mathews, 75,215 views, 28.1x. Published March 19, 2026

He Makes $509K/mo Selling GoHighLevel AI Websites, Keaton, 75,576 views, 7.1x. Published July 16, 2026

Concept5.6k chars›

Jon pulls a real business apart on camera. Sit-down live. For each business he covers the 10 biggest problems that relate to a larger problem of the business owner working too much.

Jeremy Haynes style with two chairs and a whiteboard.

For each problem, Jon shares:

•What it is

•Why it is a problem

•What causes the problem

•What the problem leads to for the biz owner (in terms of daily life)

•How to solve it

•How many hours fixing it will save

Titles0.2k chars›

1.Watch Me LIVE Fix a $X/Year Business in X Minutes

1.He Makes $X But X, We Fixed His Business

1.He Gave Me X Minutes, I Saved Him X Years

1.in His Business

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body last edited in Notion 2026-08-31 21:46 UTC