Shawn Shkeffy

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Client TagCharlie Moroze (Addictd)

Publish date2026-09-16

Voicenote Cutoff2026-08-20

Filming Cutoff2026-08-24

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Everything else42 properties — formulas, runner bookkeeping, raw relations›

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Guest Info6.3k chars›

Shawn, goes by shkeffy. Founder of shkeffy network, which republishes YouTubers' existing long-form videos onto Spotify as video podcasts and pays them monthly for it. Fully hands-off for the creator.

⚠️ Three corrections to the brief before anyone says them on camera.

•He is 18, not 17. His own post, Jun 30, 2026: "well. i'm 18 years of age." His about page still says 17 because the copy is stale. Say "you started this at 16" instead, which is true and stronger.

•He lives in Austin, TX, not Dallas. Said it three times: "moving to Austin, Texas in a few months" (Mar 20), "moving to TX in july" (Apr 2), "in one month, i'll be living in my first apartment, in Austin Texas, as a legal adult" (Jun 5). Confirm on the day, but do not say Dallas.

•The payment-platform thing is NOT an age ban. His exact words, Mar 3 2026: "im banned on most payment platforms, even though i have an LLC, and follow all the rules (acc setup by 18+ person)." He never says his age is the cause. He said it inside a wider rant about teenagers being treated like children, and an earlier draft of this page turned that into a causal claim he did not make. Two more problems with it: he posted this five and a half months ago, when he was still 17, and he has not mentioned it since, so it may not even be current. Ask him what happened. Do not assert the reason.

Sourcing note. Everything below is from his own public posts and his own website. It is all self-reported and none of it is independently verified. Treat every number as his claim until he says it on tape.

The arc, in order (he posted this timeline himself on Jun 26, 2026):

•3 years ago he wanted to be a mechanical engineer. Before that, in order: prop master, architect, civil engineer. 2.5 years ago he wanted to be a Fortnite streamer.

•2 years ago @doctornoss invited him into Faceless YouTube, where he met @noahmorris.

•1.5 years ago he started shorts music deals with Novial Music. First real money: $80K in about 4 months. Also started "the network," his public YouTube Discord, now ~3k members.

Brainstorm4.1k chars›

Ranked. Angle 1 is the recommended spine, the rest are segments hanging off it.

1.The kid who broke Spotify open (recommended spine)

•The pitch: Nate made a video saying Spotify was the most underrated platform for YouTubers. Shawn quote-tweeted it twice. Then in July someone posted "why is spotify slowly turning into youtube.." and he replied "yeah so that's actually because of me." He is single-handedly changing what a major platform feels like, and he is 18.

•Why: it is the only cold open that uses our own channel as the setup and lands the scale in one line.

•Note: this is his first podcast ever. Aug 6: "im getting on my first podcast soon lol." Nobody has heard this story out loud.

2.The business that died in a single day

•The pitch: March 2025, music RPMs dropped 80% overnight and killed his first company. He had already paid to incorporate. He rebuilt on top of another platform's monetization decision. Spotify can do to him exactly what the music CMSs did.

•Why: it is the sharpest question available and he cannot dodge it, because he lived the exact failure mode.

•Ask: what is the hedge? What happens the morning Spotify changes the split?

3.The payment platform problem

•The pitch: Mar 3, 2026, his words: "im banned on most payment platforms, even though i have an LLC, and follow all the rules (acc setup by 18+ person)." A company paying 442 creators, and he says he can't use normal payment rails.

•Why: it is a concrete, specific obstacle rather than a vague "was it hard being young" question. But he never said WHY he was banned, and he has not mentioned it since March, so ask what happened rather than assuming the reason or that it is still true.

4.Two months locked out

•The pitch: he lost his X account from mid-December to Feb 11 and kept building through it. He was at $19k/month by late April and nearly six figures by late June.

•Why: it reframes the "stealth building" story as something that actually happened to him, and it connects straight to angle 5, because with no audience the only channel left was cold email.

5.8,000 cold emails

•The pitch: he built a 225M-subscriber network off an X account with 3,700 followers. No ads, no virality. 400 emails a day.

•Why: most useful segment for operators watching, and it is the opposite of how our audience assumes growth works.

•Sharp follow-up: in March he posted that email was low-converting and Discord was his best channel. By July email was king and they had dropped Discord entirely. Something taught him that. Ask what.

6.The Minecraft accident

•The pitch: Dec 2025 he started a Minecraft channel purely because it was fun and he did not care if it worked. Eight months later 8 of his top 10 Spotify channels are Minecraft creators and he is hiring Minecraft editors, modders and thumbnail artists.

•Why: light, human, and it is the best evidence for his own "do what you actually want" thesis.

7.The scammer war

•The pitch: he names names publicly (Apr 2, 2026 list post) and has a running feud with one guru he calls "Deven Scamath." He also sells a service in a category (CMS deals, channel flipping, music rights) crawling with the people he calls out.

•Why: charged, quotable, and the fair question is how a creator tells him apart. He will have a strong answer.

Softest close available: Jun 28, 2026, "i love what i do man. i watched half my clients as a kid (and still do lol), and i get to chat with them and make them money. im never exiting." Pair with Mar 24: "it makes me lowkey kinda sad i never had a traditional childhood."

Open items to get on tape, none of these are public: the revenue split percentage (clients call it "the best split I've seen from a CMS"), what the one-page contract actually says, who owns the Spotify show if a creator leaves, real team size, and where he actually is against the $500k/month goal he set in May.

Churn check. He claims "never had a creator leave." The public roster has an entry literally called "brewstewfilms - depreciated" next to "brewstewfilms." Worth one question.

Title targets (pre-film, superseded by Titles below)1.1k chars›

Titles are locked AFTER filming, off the tape, per the standing rule. These are the three things the interview has to make him say so there is something to build arms from. If none of these land on camera, the title test has nothing to stand on.

Target A, the quote. Get "yeah, that's actually because of me" said out loud, in his own words, about Spotify filling up with YouTube videos. He already wrote it. Make him say it.

Target B, the number. The highest RPM one of his creators has hit, said as a figure, plus what that meant in dollars on a small view count. He has posted $225, and $500 from 2,000 views. Round numbers are fine, he does not give precise ones.

Target C, the obstacle. He has said he is banned on most payment platforms despite having an LLC and following the rules. Get him to say what actually happened and how the money reaches 442 creators anyway. Do NOT frame this as "banned for being 18" — see the correction in Guest Info.

Bench target: the two months locked out of his own account. Only becomes a title if he tells it with real detail.

Questions5.6k chars›

1.Intro

1.Who are you, and what do you do?

1.How old are you?

1.How many creators are you working with right now?

1.How much money have you made for other people?

1.What's the biggest channel you work with?

1.What were you doing three years ago?

2.Wait, Spotify pays for video?

1.Most people think Spotify is just a music app. When did it start paying people for video?

1.So a YouTuber can take a video they already made, put it on Spotify, and get paid a second time for the same video?

1.Why is anyone watching a YouTube video inside a music app?

1.You upload a video every fifteen minutes. What does that add up to in a month?

1.You're the reason Spotify is turning into YouTube. How many videos have you personally put on that app?

1.How much money is sitting on Spotify right now that no YouTuber is claiming?

1.Average RPMs?

1.Have you ever actually spoken to anyone at Spotify?

1.Who's your biggest client?

1.hxsain does fifteen grand a month with you. What was he making off that same content before?

1.He's sitting at #176 on Spotify overall, 4.9 stars, thousands of reviews, off videos he never recorded for that platform. How does that happen?

1.You handle everything on his long-form. So who's handling his shorts?

1.Addictd.ai integration, The Scan. Three of hxsain's shorts. Full spec in the toggle below.

3.Sixteen

1.How much money did you make at sixteen?

1.What did your parents think you were doing?

1.What's the first thing you ever did online that made you a thousand dollars?

1.You failed fifty channels before one worked. What did that cost you?

1.Have you ever had a job that paid you by the hour?

1.Three years ago you wanted to be a mechanical engineer. That's a four-year degree. When did you stop planning for it?

1.Everyone at this table skipped college. We dropped out, you never even started. Was there a moment you seriously considered going?

1.What did your parents say when you told them you weren't going?

1.You've said the school system is broken, that kids get taught the same thing their grandparents got taught. What should they be teaching instead?

1.If this all died tomorrow and you were back at zero, would you go then?

4.The day the music died

1.The RPM on every music deal dropped eighty percent overnight. What were you making the week before?

1.You were sixteen, with accountants, a developer and a label deal, and it all died in a day. What did you tell them?

1.How close did you come to quitting?

1.Spotify could kill your business tomorrow the exact same way. What's the plan?

5.The post that started the company

1.Someone else's tweet about Ryan Trahan turned into six figures a month for you. What did it say?

1.You tested it on a chess channel nobody's heard of. What was the RPM?

1.How long from reading that tweet to your first payout?

1.Why did nobody else do this?

6.Locked out

1.You lost your X account for two months. Were you hacked?

1.Your company was growing the entire time and you couldn't tell a single person. How much did it grow while you were gone?

1.Did you think it was gone for good?

1.Did the business do better while you were silent?

7.400 emails a day

1.You've emailed eight thousand YouTubers. How many replied?

1.Read me the email you send to a five million subscriber channel.

1.You have four thousand followers. Your clients have two hundred and twenty five million. How?

1.In March you said email doesn't convert. In July you said it's the only thing that works. What flipped?

8.The $225 RPM

1.What's the highest RPM anyone on your network has ever hit?

1.Five hundred dollars from two thousand views. Explain that.

1.Your own calculator says Spotify pays three times what YouTube does. Prove it.

1.Is that a real median, or is it a number that sells?

1.What does a normal creator actually make in their first month?

1.Why does Spotify pay more per view than YouTube?

1.A creator can upload to Spotify themselves, for free, today. What are they actually paying you for?

1.Who loses money doing this?

1.Eight of your ten biggest channels are Minecraft. Why is a podcast app paying the most for Minecraft?

1.Pick a channel in this room. How much would it make on Spotify?

1.What's your cut?

1.If a creator leaves, do they keep the Spotify show?

1.This is arbitrage, and arbitrage closes. When everyone shows up, what do your 442 creators have left?

9.The uncomfortable part

1.You've said you're banned on most payment platforms even though you have an LLC and follow every rule. What actually happened there?

1.You've named specific people as scammers, publicly. What happens if you're wrong about one of them?

1.What's the actual difference between what you do and what they do?

1.Why should a creator hand their entire catalogue to an eighteen year old?

1.You post two hundred videos a day across a hundred faceless channels. You also say AI slop killed YouTube and creators stopped trying. Which one are you?

1.Nobody opened Spotify to watch Minecraft. Are you making that app worse?

1.You built your whole reputation on being blunt and unfiltered, then hired someone to write your posts for you. Which ones are actually yours?

1.You say no creator has ever left you. Is that true?

1.Has anyone pulled out of a deal after finding out how old you are?

1.In May you said five hundred K a month by December. Are you going to hit it?

1.What did you give up to do this?

Titles1.5k chars›

Locked off the filmed tape. Three arms, three different click psychologies.

1.Spotify Expert: "A Client Has Never Paid Us A Cent!" This Pays Them Instead

•Quote shock plus redirect. The quote is verbatim tape [6:55]. The tail is a demonstrative mystery and reveals nothing the episode exists to deliver.

•Format lift: "Do Not Buy A House!" Do THIS Instead, Diary Of A CEO, 8.1M. Reinforced by "Going Viral Made Me No Money!" This Did Instead.

2.The 18-Year-Old Who Makes YouTubers $20K A Month On Spotify

•Third-person money mystery. Plain visual identity, real money, mechanism named.

•Tape: he confirms 18 and "you just turned 18, two months ago" [3:11], and his biggest creator at "between 10 and 20k a month right now on Spotify" [50:24].

•Format lift: "The Kid Who Makes Millions Destroying Your Attention Span", 305K at 77x.

3.Spotify Genius Shares Everything He Knows (Shawn Shkeffy Interview)

•Total transfer. Format lift: "Shorts Genius Shares Everything She Knows (Jenny Hoyos Interview)", 4.8M at 360x on an unknown guest.

Bench, first swap for arm 3: Spotify Expert: How to Get Paid Twice For Videos You Already Made! The tape is skill-heavy enough to earn the how-to arm.

The $250 is deliberately not a title arm. He says it [19:34] and it is real, but it is his record on a two to four hour video and he caps typical at "double to triple" a creator's YouTube rate in the same breath [19:50]. It is a strong moment inside the episode and a claim that would not survive being the promise on the thumbnail.

Hook + Edit Notes10.8k chars›

HOOK (~40 sec)

[INTRIGUE CLIP / PAYOFF]

CLIP (Shawn) [6:55]: "A client has never paid us a cent. We always pay clients. Either you get 75% of extra revenue, or you get 100% of nothing."

[SOCIAL PROOF]

VO (Charlie): "This is Shawn. He's eighteen years old, and the creators on his network get paid twice for videos they already made."

CLIP (Shawn) [50:24]: "Our biggest creator is named Hussein. He makes between 10 and 20k a month right now on Spotify."

[CONTEXT]

VO (Charlie): "None of them film anything new for it, because he just reposts what they already put on YouTube."

CLIP (Shawn) [4:33]: "It's like 430 to 460. We signed like 20 yesterday, five the day before. I'm not keeping track of it."

CLIP (Shawn) [51:35]: "Hussein is sitting at number 176 on Spotify overall. 4.9 stars, thousands of reviews."

[SETUP]

VO (Charlie): "In this episode he explains why the exact same video is worth more on a music app than it is on YouTube,"

CLIP (Shawn) [20:44]: "Ninety percent of Spotify's revenue comes from premium users. Only around ten percent comes from ads."

VO (Charlie): "and how he signed four hundred and fifty creators without ever posting about it."

CLIP (Shawn) [41:48]: "We've auto rejected two hundred thirty four thousand clients."

[STAKES / CLOSE]

VO (Charlie): "He built all of it after his first company died in a single day, when he was sixteen."

CLIP (Shawn) [14:25]: "That ended in February. A big music company got mad at us for doing this and shut us down."

CLIP (Shawn) [14:41]: "I went from making 30K in February to 4,000 in March."

CLIP (Shawn) [1:06:01]: "The only people that do well are people with big dreams and even bigger delusions."

(hard cut, into the episode)

Build notes

•Every clip is verbatim tape at the bracketed timecode. Three trims, no invented words: the opening clip drops "They literally lose nothing by working with us" from the middle; the 450-channel clip drops "We probably signed another 20 today, I'm going to be fully honest"; the music-company clip drops "in that February made 150 grand" from the front so it starts on a complete thought.

•Title payment map: arm 1 is the opening clip verbatim, at zero seconds. Arm 2 is the social-proof VO plus the Hussein clip, landing around twelve seconds. Arm 3 is the setup block, "he explains why" plus "how he signed four hundred and fifty creators," from about twenty-four seconds.

•The word RPM never appears in the hook and should not. It is the term the episode exists to teach, and the $250 exchange cannot be cut clean of it. The money lives in the episode, not the cold open.

•Alternate cold open if a harder number is wanted up top: [41:48] "We've auto rejected two hundred thirty four thousand clients" run first, then the never-paid-a-cent line. Never-paid-a-cent was chosen because it poses the sharper question.

•On tape everyone says "Sean." Keep the CRM spelling Shawn Shkeffy in every graphic and title.

Edit order — Shawn Shkeffy

Rules applied: front-load the money and scale that pay the arms and the hook, default to conversation order otherwise, welcome opens and never gets cut, CTA placed on Shawn's own complaint about YouTube Studio, one held payoff (the cold email machine, promised in the hook), hardest claim in the back half, emotional close, gift last if it exists.

1.Hook (locked, above)

1.Welcome — "Welcome back everybody to the Attention Podcast. Today we have Sean on the show." [2:35]

1.Who he is and how he controls attention — "I control attention by captivating it everywhere. We put content on Spotify, YouTube compilations, we're going to Bilibili, Microsoft, Snapchat, even TV." Plus the age exchange [2:47 to 3:26]

1.What he actually does, in plain words — syndication, "to put something in more places" [3:26]

1.Nobody pays him, and that is the whole pitch — "A client has never paid us a cent... 95% of the time creators will be like, sure, why not" [6:31 to 8:00] (moved up: pays the cold open in full and answers the question it plants, instead of sitting behind a contract explainer the viewer does not need yet)

1.Four hundred and fifty channels — "We run 450 channels... it's like 430 to 460, we signed like 20 yesterday" [4:03]

1.The money — "We've gotten $250 RPMs, on a two to four hour video... maybe six bucks... typically the Spotify RPM is double to triple" [19:34 to 20:03] (moved up: the number the whole episode stands on, and on tape it does not arrive until seventeen minutes in, behind the origin story. Keep the double-to-triple line in the cut, it is what makes the $250 credible instead of a boast)

1.Why a music app pays more than YouTube — "on Spotify, premium revenue is around 90%... Spotify Premium has 250 million users... only around ten percent comes from ads" [20:03 to 21:10]

1.The biggest creator — Hussein at 10 to 20k a month, number 176 on Spotify overall, 4.9 stars [50:24 to 52:12] (moved up: pays title arm 2 and the hook's proof clip, and bridges straight off the money mechanics rather than landing an hour later)

1.Who is actually watching YouTube videos inside a music app — kids with screen time limits, school blocks, country-level social media bans, premium subscribers [11:41 to 13:19]

1.The private Spotify contract — how he got the multi-channel tools, "they just kept saying no, because they will tell you no, that is just how it works" [4:46 to 6:31]

1.What happens when a creator leaves [8:00 to 11:02]

1.YouTube Studio is broken so he built his own — "Studio is just horrible to use, you can't customize anything... all you can do on YouTube Studio is upload and views," then V Studio and Advantage [48:32 to 50:23] (moved up: this is the CTA's bridge and it is Shawn stating, in his own words, the exact problem the Scan answers)

1.CTA — the Addictd scan on two of Hussein's videos. Shawn calls which one held people longer before the read goes up [52:46 to 1:02:50]. Band note: the demo falls at 45% of the raw tape. Lifting section 13 in front of it is what pulls it inside the 30 to 40% band on the cut; there is no earlier seam where Shawn names the problem himself.

1.Every other platform — MSN, Snapchat, Prime Video, Roku, Tubi. "Our biggest channel is like 200 bucks a month. It is free untapped money" [22:40 to 26:05]

1.Bilibili — 400 million monthly users, went global two days before the shoot, he called their head of US partnerships. "Everybody subscribes to creators, and not just subscribe as follow, you're going to pay them money" [32:24 to 36:49]

1.A monopoly in quality — "corporate is slow, corporate sucks, and corporate doesn't care about you" [31:17]

1.How one person runs 450 clients — their own Discord, their own e-signer, their own email software, Luna the notetaker, the 48 hour clause [36:49 to 38:30]

1.Aiden — "he runs 24 agents at once," the team in the Philippines and Tunisia, "also, he's 17" [47:53 to 48:32]

1.The ceiling — 2,000 clients, "that would be $20 million a month for the company and approximately 5 million net... and I'd be making creators 15 million" [38:30 to 40:20]

1.Held payoff: 234,000 channels and the email he reads on air — "our software has looked at 234,000 YouTube channels... we've auto rejected 234,000 clients... our sign rate for emails is 5%." The email goes on screen and the hosts rewrite his $10K line down to $5K on camera [40:20 to 43:30] (held: the second promise the hook makes, and the most stealable segment in the episode)

1.Sixteen — $30,000 in a month at 16, about 12k a month average, "what did your parents think you were doing? Drugs," and the bet: "if I made 100 grand in a year, then I wouldn't have to go to college" [1:02:50 to 1:05:00]

1.Delusion — "the only people that do well are people with big dreams and even bigger delusions. Steve Jobs, Jeff Bezos, Elon Musk," plus "I do better when nobody's confident in me" [1:05:00 to 1:07:10]

1.The day the music died — half a million made for creators the year before, 150 grand in February, a big music company complained to YouTube, 80% drop, $30K to $4,000 [13:19 to 15:00] (moved down: on tape it lands at thirteen minutes, before the viewer knows enough to feel it. It plays as the thing he survived, not as an early fact)

1.A short every day for a year and none of them worked — mechanical engineer, Fortnite streamer with fifty viewers, Dr. Nos and the faceless community, Text Chess [15:00 to 17:49]

1.The tweet that started the company — Ryan Trahan on Spotify, the DM to Rox Codes, "is this real? What's the RPM?" [17:49 to 19:34]

1.Why nobody else did it, and the competitors with predatory contracts he has poached creators from [1:38:00 to 1:44:00]

1.The schools need to be bad — "if the schools are good then everybody will want to be an entrepreneur and nobody will be able to be an entrepreneur... there is no rich without the poor... they don't teach you how to change a tire, they teach you history" [1:09:10 to 1:14:00] (hard claim, back half)

1.The school he wants to build — no tuition, equity in what the kids build, "rich kids fund the smart kids" [1:17:09 to 1:18:10]

1.Two months with no account — banned in 2022 over Fortnite codes, banned again trying to reclaim his own handle, "for three to four months I was cooked. I had no Twitter. I had nothing," and the company grew anyway because it runs on email [1:45:20 to 1:48:20]

1.Network is net worth — "if Spotify removed everything, I know 500 creators that would work with me on anything," and how to start with none: post consistently, help people, do not ask for anything for a year [1:23:30 to 1:27:00]

1.Closing — "if it sounds crazy, it'll work out. If everybody thinks you're delusional, you're not... if you really try hard enough at one thing, you'll become a master at it" [1:55:00] (emotional close)

1.Gift — the Spotify plaque is never handed over anywhere in this recording. If it happened after the outro it goes here, and nothing follows it.

CUT: everything before the welcome, including the mic-height coaching, the "fist away from your mouth" run and the pre-roll line about YouTubers; both on-camera instructions to the editor to fact check the Spotify audio-ad claim [29:22] and Hussein's chart position [52:12]; the math flub and the "cut out this math" run [38:51]; the Chipotle and "I forgot the question" break [31:51]; the subscription-fatigue tangent [26:05]; the Vid Summit and travel-plans stretch [1:27:00]; the Odyssey and Batman loudest-scene tangent [1:29:56]; the restaurant, boat and jet ski small talk from [1:48:20] to the outro; and the method he says got his X account unbanned [1:46:44], which both hosts tell viewers not to copy and which is a monetization risk in any cut. The welcome stays.