Where Did All the Good Men Go

Video card · Kait Willett · open in Notion ↗

Needs editingpublishes 2026-09-11❓ editor has no due date

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Kait Willett — Thumbnail + A/B test: Where Did All the Good Men GoTalan Viewzdue 09-09Ready to start

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StatusNeeds editing

Client TagKait Willett

Publish date2026-09-11

Voicenote Cutoff2026-08-09

Filming Cutoff2026-08-12

Filming Booked—

Batch2026-07-27

Editormarie tonie

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Footagehttps://www.dropbox.com/scl/fo/pwtf665mmn5rqbvoz26m2/AFvVZB07aI_DoEeegXGOvYw?rlkey=x9n9v56nwu87ebh5g3btzbhly&st=65gg48zu&dl=0

MethodShort-to-long

Priority5

Score176

Top outlier257K views, 30x (short)

Brand fitHigh

Client accessKait Willett, Maverick Willett, Areej Naveed Naveed Iqbal, marie tonie

Everything else42 properties — formulas, runner bookkeeping, raw relations›

Bugged Blake todayno

Chased editor todayyes

Client360f1179…

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Client NameKait Willett

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Client statusOnboarded - paying

ClientKeyKait Willett

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Days to edit30

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Page body

Research2.1k chars›

The source shorts. Both are Kait's own and both are among the highest performing pieces of anything she has published this year. The first is her single best multiple on the channel at 30x. The idea inside it has never been expanded into a long form video.

Men are not Intimidated by you, they're allergic

Kait Willett, 256,821 views, 30.1x outlier. Published June 2, 2026.

youtube.com/watch?v=Y98pJIVejFk

Where did all the good men go!?

Kait Willett, 151,554 views, 7.3x outlier. Published June 10, 2026.

youtube.com/watch?v=BylyZq9fCRI

The long form proof that the idea carries at full length. Five videos, all inside the last nine weeks, all built on the same mechanism: a story a woman tells about why she is alone is examined and found to be the wrong story.

Women find out they DO need a man

Emily W King, 231,514 views, 17.1x outlier. Published May 29, 2026.

youtube.com/watch?v=Itz0I0iWMY8

Women 80+ Share The Raw Truth About Their Marriages

Life With Melonie, 133,518 views, 20.5x outlier. Published July 22, 2026.

youtube.com/watch?v=LK3oNRrY1gA

Men Admit They're Angry Women No Longer Want to Be Wives

Mary Janen, 104,190 views, 6.9x outlier. Published July 24, 2026.

youtube.com/watch?v=YwDMPelL56U

Last Notified Due Date2026-08-20

Latest Intro Edit—

NameWhere Did All the Good Men Go

Recording cutoff flagged2026-08-25

Thumbnail assignedyes

Voicenote Instructions—

Voicenotes Late?VOICENOTE IS LATE

When Recording?LATE, MAKE THEM RECORD

The Brutal Reason Why Men Don't Date Older Women in 2026

Dynamics of Relations, 94,243 views, 59x outlier. Published June 6, 2026.

When Being Strong And Independent Goes Wrong...

Alpha Central, 84,691 views, 6.3x outlier. Published July 13, 2026.

Concept0.4k chars›

Kait breaks down the question women keep asking, where all the good men went, and shows that the answer is not intimidation. The men in these accounts are not backing away from her income or her success, they are backing away from a specific set of interactions, and Kait names them. Intimidated is the flattering diagnosis, which is exactly why it is the one that survives.

Titles0.1k chars›

1.Where Did All the Good Men Go

1.The Good Men Did Not Disappear

1.It Was Never Intimidation

Thumbnails5.4k chars›

The empty chair frame. Kait seated, a second chair opposite her pushed back and empty, warm brass lamp behind it. She is looking at the lens, not the chair. Text lower right, cream, two lines. Slightly more direct than her usual register and worth one test.

Description0.4k chars›

[CTA / LINK]

Women keep asking where all the good men went, and the standard answer is that men are intimidated by successful women.

I break down why that diagnosis survives, it is the flattering one, and what is actually happening: men are not backing away from her income or her success, they are backing away from a specific set of interactions, and I name each one.

The good men did not disappear. It was never intimidation.

body last edited in Notion 2026-08-31 14:23 UTC