Hook
These nine boring businesses are will make you a millionaire n*gga, and nobody wants to touch them.
Boring is the whole point. The ones that sound impressive are usually the ones that keep you broke.
I know that because I sit in the books with these owners every week.
So today I am giving you all nine, the real profit and the real startup cost on every one, plus four everybody talks about that you need to stay away from.
Talking Point #1
1.Sub-Hook
•But before I get to a single business on this list, there is one number that decides whether any of them will ever make you rich, and almost nobody checks it.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the call he had with a client who told him he does $140 million a year with an assisted home care business, and when Ibra asked what the profit was, the answer was $1 million.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how that man was running a $140 million company and was still poor, because he optimized for the number that fits inside an Instagram post instead of the number that lands in his account.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that only three things decide whether a business makes you a millionaire, margin, repeat, and net, and that every business in this ranking gets judged on those and nothing else.
Transition
So with margin and net as the scoreboard, the business sitting at the top of this ranking is the most boring one on the entire list, and it earns while the owner is asleep.
Talking Point #2
1.Sub-Hook
•Business #1, the laundromat, and there is a reason the most famous way to hide money has it in the name.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares where the numbers land, 20 to 35 percent net margins on a startup cost between $140,000 and $500,000 when it is priced properly.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how the money works, that people always need clean clothes, and the ones who cannot afford a $3,000 washing machine come back every single week and never churn, which is exactly what his own girlfriend does.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the machines earn while the owner is asleep and the only real costs are utilities and rent, and that it is boring enough that 99 percent of people will never touch it, which is the entire reason it still works.
Transition
But that only works if you can put down six figures, and the next business gets you into the same margin range for a few thousand dollars, as long as you pick the right spot.
Talking Point #3
1.Sub-Hook
•Business #2, vending, which is quietly broken in the owner's favor.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that one machine costs $3,000 to $8,000 plus whatever it takes to fill it, and the profit margins run 20 to 35 percent.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that there is zero labor cost per sale, and walks through the ATM version, where you put a machine inside a club or a store, the store adds 5 percent to every card payment, and anyone paying cash pays a $5 fee to you instead.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is not passive income, because the entire business is location, and if you are not constantly checking whether your spots are still the best spots, you lose.
Transition
Now for about a thousand dollars you could start the next one today, and the version of it almost nobody chases is the version clearing 30 percent net.
Talking Point #4
1.Sub-Hook
•Business #3, cleaning, and the commercial side of it clears 30 percent net.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that residential cleaning runs 10 to 20 percent, commercial runs 30 percent, and the whole thing starts for about $1,000, because soap, a mop, and a vacuum is the entire equipment list.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the money works because it runs on contracts, the equipment costs almost nothing, and rich clients will pay whatever you ask because they do not care what cleaning costs.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you should stay away from cleaning if you cannot manage people, because it is a people business, and the job is tracking your cleaners, before and after pictures, and making sure nobody destroys a client's floors.
Transition
But cleaning still makes you sell every new building one at a time, and the next business on the list charges the same customer on repeat, forever, without ever asking again.
Talking Point #5
1.Sub-Hook
•Business #4, pest control, which is a subscription business wearing a trade uniform.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that margins land in the 10 to 20 percent range and the startup is on the pricier side, because most people come in through a franchise and pay a franchise fee.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that it runs on recurring quarterly contracts that get paid up front, which makes it infinitely scalable, because scaling it is just hiring more technicians.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the one thing that kills you in pest control is not being able to sell, and he points people to his video on the lazy way to sell, because without that skill the contracts never get signed.
Lead Magnet
•Ibra mentions, as an aside off the selling point, that if the viewer already owns something like this and the calls are getting booked but nobody is closing them, they can fill out the form in the first link in the description and get a free consultation with him. It is free, it takes about a minute to fill out, and it is the first link down there.
Transition
And selling gets a lot easier when the thing you already paid for keeps getting rented out again without you buying another one.
Talking Point #6
1.Sub-Hook
•Business #5, junk removal, where 15 to 25 percent net is normal.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that the startup cost runs around $250,000 and the profit margins sit between 15 and 25 percent.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains why the money actually works, that the same dumpster gets rented out a hundred times over, so one asset you bought once keeps producing revenue.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you should not touch junk removal if your organization skills are low, because the entire business is knowing where every dumpster is and making sure every one of them comes back clean.
Transition
Now if tracking equipment across a city sounds like too much, the next business lets you forecast your income ten years out, because the customer is biologically required to come back.
Talking Point #7
1.Sub-Hook
•Business #6, dog grooming, and you can spreadsheet the income ten years in a row.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that dog grooming runs 10 to 20 percent net on a startup cost of $10,000 to $50,000, mostly because you need a shop.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the money sits on a repeat schedule, because every dog needs it again in about six weeks, which makes the lifetime value enormous against what it costs to get a customer.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the market grows on its own because more people keep getting dogs, and that he is working with a dog grooming business right now, so none of these unit economics are theoretical to him.
Transition
But a dog can wait six weeks, and the next business on the list gets called the second something goes wrong at two in the morning.
Talking Point #8
1.Sub-Hook
•Business #7, plumbing, where the demand does not stop for a single day.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that plumbing runs 10 to 20 percent net, and that the reason it works is that things always break, people always clog toilets, and when there is water on the floor nobody shops around.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that in that moment the customer calls the nearest plumber with the best reviews, which means the whole business comes down to being close and being rated well.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you should stay away from plumbing if you are not willing to get licensed, because there is real training and a real license standing between you and infinite demand.
Transition
So if a license is the thing that stops you, the next business needs almost no equipment at all, and whether it makes you rich or keeps you broke comes down entirely to how you charge for it.
Talking Point #9
1.Sub-Hook
•Business #8, landscaping, the cheapest business on this entire list to start at around $5,000.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that landscaping runs 10 to 20 percent net and starts for about $5,000 because the equipment list is short, and he points out that $5,000 is still more than most twenty year olds want to put into a business.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the money works on density, so you want a tight area with houses that have real purchasing power, and that the model only works on recurring contracts.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you should stay away from landscaping if you are going to price one off jobs at $500, because you will chase new customers forever and you will never be able to scale it.
Transition
Now the last business on this ranking has the thinnest margin of the nine, and it is also the one thousands of people try to sell websites to every day without ever asking why nobody picks up.
Talking Point #10
1.Sub-Hook
•Business #9, HVAC, which still makes millionaires on 8 to 12 percent net.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares that HVAC runs 8 to 12 percent net on a startup cost of $20,000 to $80,000, with $20,000 being the absolute minimum to open the doors.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the thin margin is exactly why HVAC owners ignore everyone offering them a $500 website, because they already have great reviews on Google Maps and they are busy doing the actual job.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you should stay away from HVAC if you are undercapitalized, and he contrasts the people who drop $20,000 to open one against the people who say a $100 LLC is too expensive.
Transition
But being on this list is not the same as being famous, and four of the businesses people talk about the most have numbers that look nothing like what gets posted about them.
Talking Point #11
1.Sub-Hook
•Trap #1, roofing, where the national average net margin across the entire United States is 2.8 percent.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares what 2.8 percent actually means, that a roofing company doing $1 million in revenue takes home about $28,000.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that his client Andy Hernandez runs $140 million a year at roughly 1 percent profit, which is $1.4 million, so the model does work, but only at enormous scale with enormous labor and expenses.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that roofing is a great business to sell to and a brutal business to own, and that anyone with something to sell should be cold calling roofers instead of becoming one.
Transition
And roofing at least tells the truth about its margins, which is more than can be said for the business every single reel on your feed is about.
Talking Point #12
1.Sub-Hook
•Trap #2, pressure washing, where the margin everyone posts about is gross, not net.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the version everyone has already seen, buying a pressure washer at Target and walking door to door offering to wash a house for $299.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that TikTok quotes 45 to 60 percent, but that number is gross, and the actual net margin lands at 8 percent.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is why almost everyone who starts pressure washing quits, because the money they were shown was never the money that reaches their account.
Transition
So that one lies about the margin, and the next one lies about what it costs to even get through the door.
Talking Point #13
1.Sub-Hook
•Trap #3, self storage, which takes $1.5 million to $2 million just to enter the market.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares why it sounds so good on paper, that people will always need somewhere to put their stuff, so the demand argument writes itself.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that being competitive requires $1.5 million to $2 million minimum, and that you are going up against companies like U-Haul from your first day open.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that it goes viral because nobody posting about it ever mentions net, and that the only number that has ever mattered is what enters your bank account.
Transition
With the last one, the numbers are not even the problem, because you can get the answer just by looking at the people who have owned one for twenty years.
Talking Point #14
1.Sub-Hook
•Trap #4, auto repair, and the tell is that nobody has ever met a rich mechanic.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares what he sees constantly, mechanics in dirty clothes, driving cars older than their fathers, smelling like oil.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that this is the pattern across the entire trade, not one bad shop, which is why he does not recommend auto repair to anybody.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that if you have never once seen a rich mechanic, that is the whole answer, and no amount of demand fixes a business the owners themselves never got rich from.
Transition
And once you have the real numbers on all thirteen of these, there is one test that tells you which side of the list a business is on before you open a single spreadsheet.
Talking Point #15
1.Sub-Hook
•Finally, the test, if you would be embarrassed to describe your business at a dinner party, it is probably printing money.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares two examples of people whose businesses sound like nothing out loud, Nate Curtiss, who just says he scales YouTube, and Clvicular, who just says he does gambling, and both of them are extremely rich.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the embarrassment is the filter, because the businesses that sound impressive pull in everybody, and the ones that sound boring stay wide open.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the four words that decide everything are margin, repeat, net, and unsexy, and that the people who cannot stand boring are the ones who never end up owning any of these.
Outro
•Ibra CTAs to a related video on the channel.
