Hook
My n*gga. You’re going to hate your life running a business until you build these seven systems.
Then it gets easy.
99% of the business owners I talk to aren’t doing at least one of these, and it cost them hundreds of thousands of dollars per year.
And the last business I installed all seven in made an extra $XXX,XXX in the first year.
So today I am walking you through all seven, and you can install the first one before the end of the day, starting with the one costing you jobs right now.
Talking Point #1
1.Sub-Hook
•Fix #1, make your quotes send themselves.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how a rep will sit there and spend 30 minutes typing out a single quote, by hand, for every job that comes in.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra builds the quote automation live on screen and explains how the quote goes out on its own the moment the job details land.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the 30 minutes a rep spends typing is 30 minutes the customer spends waiting, and that same day quotes are the whole point of building this.
Transition
But speed does nothing if the words that brought them in sound identical to every competitor in your city.
Talking Point #2
1.Sub-Hook
•Fix #2, stop describing your service and start naming what happens if they wait.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the roofer example, where every single company in Draper, Utah writes the same sentence, that they will fix your roof.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how the angle changes completely when you describe what is actually happening, that the roof has not been checked in years, that it is leaking right now, and that mold is spreading through the house.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is the same service at the same price with a different angle, and only one version of it stops the scroll.
Lead Magnet
•Ibra mentions, as an aside off the roofer example, that if the viewer's ads sound exactly like everybody else's in their city, they can fill out the form in the first link in the description and get a free consultation with him. It is free, it takes about a minute to fill out, and it is the first link down there.
Transition
And once they say yes, there is a gap between paying you and being served where most businesses go completely silent.
Talking Point #3
1.Sub-Hook
•Fix #3, give the customer homework before they ever show up.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the surgeon example, where a consultation is coming up and the patient gets a checklist of everything they have to do before walking in the door.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how that checklist is homework, and that giving somebody something to do is what keeps them engaged in the gap between paying and being served.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is the onboarding system, and it fires on the same moments every time, when the client pays, when the work gets scheduled, and when the job is finished.
Transition
So now they have something to do, but they still have no proof you were worth the money, and that is where they start second guessing it.
Talking Point #4
1.Sub-Hook
•Fix #4, hand them a win on day one, before the doubt ever shows up.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how the entire goal here is killing buyer's remorse, the doubt that shows up the moment somebody hands over their money.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains the structure, one thing on day one and one thing on day three, so the customer gets something real immediately instead of waiting for the job itself.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that momentum is what keeps a customer sold, and the first day after they pay is where you either build it or lose it.
Transition
Now none of that matters if the person never becomes a customer at all, and there is one number deciding that before you ever speak to them.
Talking Point #5
1.Sub-Hook
•Fix #5, call every lead back inside five minutes, because waiting 30 makes you a hundred times less likely to ever reach them.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra pulls the speed to lead studies up on screen and shares how calling inside 5 minutes makes you 100 times more likely to make contact and 21 times more likely to qualify that lead than waiting 30 minutes.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how waiting just 10 minutes instead of 5 drops the odds of qualifying that lead by 400 percent.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights what those numbers do to a real trades business, and says this is the one fix he would install before touching anything else on the list.
Transition
With the phone handled, the cheapest customers you will ever get are standing right in front of you the day a job ends.
Talking Point #6
1.Sub-Hook
•Fix #6, ask every happy customer for three more, every single time.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how the review request gets automated, firing on its own the moment a job is finished, instead of the owner remembering to send it.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how on top of that review, every client you closed and did a great job for gets asked for three more, and that the ask is mandatory, not something you do when you feel like it.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this turns every finished job into the start of the next one, and it costs nothing to run.
Transition
But six systems running still does not tell you which one is holding the whole business back, and there is only one way to find that out.
Talking Point #7
1.Sub-Hook
•Fix #7, sit down with your numbers one day a week and find the single thing holding you back.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how one day every week gets set aside to review the data of the entire business, not a piece of it, all of it.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the point of that day is finding the main constraint, because the constraint is the only thing actually worth fixing that week.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights the full cadence, weekly, monthly, quarterly and yearly, review, adjust, adapt, and repeat, because that loop is what keeps the other six working.
Outro
•Ibra CTAs to a related video on the channel.
