Hook
You can get 100 new customers in the next 90 days without spending one extra dollar on ads.
There are seven places new customers come from, and most owners only ever use the most expensive one.
I do this for a living for roofers, HVAC companies and law firms, and I have added $XXX,XXX to businesses that never raised their ad budget by a single dollar.
So today I am going through all seven layers of my $XXX lead generation system in order. Most of these cost you nothing, and you can do the first one literally tonight.
Talking Point #1
1.Sub-Hook
•But before you touch any of the seven layers, you need to understand this one thing about lead generation that makes this whole system work.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how HBR audited 2,200 firms and found that 23 percent never responded to a lead at all, ever, while 47 percent took over a day or went completely silent.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how home services miss 14 to 27 percent of their inbound calls, and the fix is not selling yourself an AI receptionist, it is one competent setter who costs less than the API credits.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that nobody can hand you more clients if you will not pick up the phone and dial the people already coming through the door, which is the entire reason these seven layers exist in this order.
Transition
But before you chase a single new lead, you are losing people at the very first thing they read, and those people were already interested enough to look you up.
Talking Point #2
1.Sub-Hook
•Layer #1, rewrite the first line on your page, because it decides whether anyone reads the second one.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra pulls up a live example on screen and shares how the prospect decides everything off the very first line they read.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how a line like quality service since 1994 means absolutely nothing, because every single competitor claims quality service, so the line does no work at all.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the page needs one clear promise, one number, and one next step, because somebody who just clicked your ad will do exactly what you tell them to do next.
Transition
And once they take that next step, a window opens that is far shorter than almost every owner thinks it is.
Talking Point #3
1.Sub-Hook
•Layer #2, call back inside 5 minutes or the lead is worth a fraction of what you paid for it.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra pulls the Harvard speed to lead study up on screen and shares how companies that contact a lead within 5 minutes are 100 times more likely to make contact and 21 times more likely to qualify that lead than the ones waiting 30 minutes.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how waiting just 10 minutes instead of 5 causes a 400 percent drop in the odds of ever qualifying that lead.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights his own one week calendar, before and after, where the only thing he changed was answering inside 5 minutes, and tells the viewer to operate from a realm of speed, because slow and steady wins no race.
Lead Magnet
•Ibra mentions, as an aside off the speed to lead study, that if the viewer knows for a fact nobody at their business is calling leads back inside five minutes, they can fill out the form in the first link in the description and get a free consultation with him. It is free, it takes about a minute to fill out, and it is the first link down there.
Transition
Now speed only helps if they trust you enough to answer, and most owners have completely neglected the one thing every prospect checks before they ever reply.
Talking Point #4
1.Sub-Hook
•Layer #3, get your Google profile to 20 reviews, because under that half your traffic leaves without reading one.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how 97 percent of people read the reviews before they ever contact a business.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how 31 percent will only consider businesses at 4.5 stars and above, and 47 percent, roughly half of everyone who lands on that profile, clicks off instantly when there are fewer than 20 reviews.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the very first move is getting to 20 reviews, preferably five star, by calling your friends, your family, and everybody connected to them.
Transition
So with the profile handled, you do not need to go and find new people at all, because you are already holding a list of people who would pick up if you called them.
Talking Point #5
1.Sub-Hook
•Layer #4, dial the people already in your contact list, because they are the warmest leads you will ever get.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra unlocks his own phone on camera, opens a contact list of 197 contacts, and dials one of them live.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains the exact script, that he just started a consulting company, that he wants to offer a free diagnostic, and that he then asks whether they have three friends he could do the same thing for paid.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you never ask your friends for money directly, you dial all of them and ask for more friends, and the exact same treatment goes to your whole lead list, every no show and every reschedule, because you already paid for those leads.
Transition
With your own contact list burned through, there is one moment inside every finished job where people will hand you names for free, and almost every owner walks straight past it.
Talking Point #6
1.Sub-Hook
•Layer #5, ask for referrals on the day the job finishes, not a month later.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how the moment to ask is the day the work is done, when the customer is thrilled and you have just been paid a bunch of money.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how you ask that customer for his friends and his people right there, while the result is still fresh in front of him.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that closed mouths do not get fed, so the referral only ever exists if you actually open your mouth and ask for it.
Transition
But the fastest yes you will ever get does not come from a stranger, or from a friend of a stranger, at all.
Talking Point #7
1.Sub-Hook
•Layer #6, sell your past customers the new thing, because they are already pre-sold.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how past customers already trust you completely, because you already got them great results once.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how the message is simply that you have a new thing, better than the one they already got results from, and asking whether they want to check it out.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is about as close to free money as it gets, because the person on the other end already remembers exactly what you did for them.
Transition
And only once all six of those are actually working are you allowed to spend a single dollar.
Talking Point #8
1.Sub-Hook
•Layer #7, run your paid ads last, because ads only multiply what is already working.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how paid traffic sits at the bottom of this list on purpose, and how running ads before the six above are working means paying to send people into a business that loses them.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that if the business underneath the ads is the problem, that is covered in his boring businesses video, and if the ads themselves are the problem, that is covered in his ads video.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that you fix your speed first, prove the concept, and only then spend the extra money, because speed beats spend every single time.
Outro
•Ibra CTAs to a related video on the channel.
