Hook
My n*gga. The lazier you are, the more you’ll sell.
I found that out when I was homeless, because I did not start making actually money until I stopped needing it. When I got lazier, I started selling way more.
Since then I have generated $XXX,XXX for the businesses I work with, and it happens the same way every time. They stop needing the money and the money starts showing up.
So today I am giving you the 5 rules I sell on now, and you can run every one of them on your next call without a script and without memorizing a single line.
Talking Point #1
1.Sub-Hook
•Rule #1, never get on a call needing the money, because the person on the other side can hear it.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how he went back and rewatched every sales call he ever lost, and almost all of them failed for the same reason. He was chasing the payment instead of helping the person in front of him.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains what the buyer is actually picking up on. When he was focused on getting paid, the desperation came through in his voice, and the person on the other side stepped back from the deal without ever telling him why.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that no amount of preparation ever fixed this for him. The calmest person on the call wins by default, so the only fix is to stop needing the sale.
Transition
But you cannot just decide to stop needing the money while you are sitting on the call, so most people try to hide it with preparation instead, and that preparation is doing more damage than the desperation was.
Talking Point #2
1.Sub-Hook
•Rule #2, throw your sales script away, because if you really need one, you are not built to make money.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the guy he sees on every sales team. The complete hustler who is obsessed, rewatching his own call recordings fifteen times, memorizing every answer to every objection, memorizing the script word for word, and still losing.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that all that memorizing is the opposite of being in control of the conversation. The moment the call goes somewhere the script does not cover, that person has nothing left, because they learned lines instead of learning people.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that he sells without a script because he studies human psychology instead, and that is the actual lazy version. One thing to learn once, instead of a new answer for every new objection forever.
Lead Magnet
•Ibra mentions, as an aside off the rule he just gave, that if the viewer is on calls losing deals and cannot work out why, they can fill out the form in the first link in the description and get a free consultation with him. It is free, it takes about a minute to fill out, and it is the first link down there.
Transition
So if you are not memorizing anything, all that time has to go somewhere. I put mine into one thing about the person, and I work it out before I say a word about what I sell.
Talking Point #3
1.Sub-Hook
•Rule #3, find out what the buyer already believes before you say a single word about your offer.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the one framework he actually studies, which is Eugene Schwartz and the five stages of awareness. Where the person already sits decides everything about how the call should go.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that this is what being in control of the conversation actually means. He is not steering anyone toward a close, he is meeting them where they already are, and the same pitch said to two people at different stages gets two completely different answers.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that once he knows where someone stands, he stops guessing what to say next, and most of the objections he used to prepare for never come up at all.
Transition
Now all of that assumes the problem is on their side of the call. Sometimes it is sitting on yours, and there is one thing you can be missing that the other person will feel in the first two minutes.
Talking Point #4
1.Sub-Hook
•Rule #4, if you do not believe your product changes their life, you will never close them.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the reason he thinks most people do not close, and it has nothing to do with skill. They do not believe in the thing they are selling, and people can tell.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how far you have to take that belief with a thought experiment. Imagine you are a therapist and your client says they need to talk to their spouse before committing to staying alive. You would not let that slide for a second. That is exactly how extreme he is about getting someone into his business, because he treats it as his duty once he knows it will change their life.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights the older man in New York he went above and beyond for. The man was dying and could not spend time with his family, Ibra knew he could get him retired, so he did it. [NEED FROM IBRA: the full version. What the offer was, what he actually did for him, what happened after.]
Transition
But when you care about someone that much, you stop thinking about the money on the call completely. That sounds like the fastest way to get paid less, and the last rule is why it does the opposite.
Talking Point #5
1.Sub-Hook
•Rule #5, never ask anybody for money, fix something for them and the money shows up on its own.
2.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the simplest way he has found to look at any business. It is an exchange of value for money. You fix something for someone, you make their life easier, and then they pay you.
3.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the money is the byproduct and never the point. The second the money becomes the point, he is back at rule one, needing it, and the person across from him can hear it again.
4.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is why the lazy version outsells the hustler. He is not working the call, he is fixing something, and getting paid is what happens after that.
Outro
•Ibra CTAs to a related video on the channel.
