Hook
I paid Alex Hormozi $35,000 to learn how to grow my business, and this n*gga scammed me.
You walk in, they hand you a lanyard, and then you spend two days watching his employees present.
This isn't just a bad event that I got unlucky at. It's a scam that repeats itself.
So here are the 7 things that actually happen in the room, and where all of it falls apart if your business doesn't look like his.
Talking Point #1
1.Sub-Hook
•Starting with red flag #1, they start you at $5,000, and nobody tells you what comes after that.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how it opens. $5,000 is the entry ticket, the cheapest thing they sell, and at the time he assumed it was the whole product. Day one starts with the favoriting companies framework and a checklist for increasing the value of your company.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains the real split of those two days. Roughly 60% is presentations from Acquisition.com's own division heads for recruiting, strategy and marketing, roughly 20% is small group Q&A, and the rest is breakfast and lunch. Alex is not in the room for any of it.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that for $5,000 you are betting that one of four departments happens to match your company. Whichever presentation lined up was useful, and every other block was a department you do not have. And $5,000 turns out to be the smallest number in this story.
Transition
But honestly, the presentations weren't the issue. It was who was giving them.
Talking Point #2
1.Sub-Hook
•Red flag #2, the people giving founders advice all looked about 22, and that's not even the part that got me.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how the advisors running the small group sessions looked about 22 years old, and how most of what came out of their mouths was material straight from Alex's books.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that the $5,000 is sold as access to advisors who work directly with 8 and 9 figure businesses, so he went and pulled the archived job listings. The head of marketing was hired off a job posting.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that not one of those sessions showed any understanding of the business sitting in front of them, and asks whether you would take direction on your company from someone who has never run one.
Transition
And that's when it hit me that the two days were never the product.
Talking Point #3
1.Sub-Hook
•Red flag #3, Alex doesn't show up until day two, and when he does, he's not there to teach.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how, after two days of his employees presenting, Alex gets up and pitches VAM Level 2, the $35,000 program, which is an exclusive group Q&A.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how 20 to 40% of the room takes it. In a hundred person room that is 20 to 40 people committing $35,000 in one afternoon, and Ibra was one of them.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that the $5,000 was the filter, not the product. Every person in that room had already paid once and already flown themselves in, which is the worst possible position to be in when someone starts pitching. That is how a $5,000 ticket turns into $35,000.
Transition
So forget what one seat costs. Look at what the whole room is worth.
Talking Point #4
1.Sub-Hook
•Red flag #4, I did the math on that room on the flight home, and $5,000 a head isn't the real number.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares the numbers. About 100 founders at $5,000 a seat, with workshops running on repeat.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains that this comes out to roughly $1,000,000 a month in workshop revenue before a single upsell, and tens of millions a year once the $35,000 tier is counted. The workshop makes more money than most of the businesses sitting in it.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that this is a coaching and workshop company, and what it sells is access. When access is the product, who you are getting access to is the entire product. For two days, the person you were getting access to was not Alex.
Transition
Which made me wonder why nobody who's actually been in there says any of this.
Talking Point #5
1.Sub-Hook
•Red flag #5, I went looking for one bad review of this thing. Couldn't find one.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how everyone he spoke to said good things publicly, and why that made sense. They had already spent $5,000, already flown themselves to Vegas, and a lot of them had already signed up for the $35,000. The only comfortable conclusion left is that it was worth it.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how the critical reviews do not survive. Posts that say anything negative about the program get suppressed and taken down.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that a wall of good reviews with no complaints anywhere is not proof a program works, it is proof the complaints are being handled.
Transition
But the reviews are small stuff compared to this next one.
Talking Point #6
1.Sub-Hook
•Red flag #6, a few weeks after I got home, Acquisition.com put out a piece of software, and my team saw it before I did.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how the SaaS tool they put out lined up with the MVP his own team had already shipped, and puts the screenshots on screen side by side.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how he archived the links so the comparison cannot quietly disappear, and dropped them in the note attached to this video so anyone can check the timeline themselves.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that he is putting the evidence up and letting you decide what it means, which is more than anyone else who took that money will do.
Transition
And once you line all of it up, you get the real reason this thing didn't work for me.
Talking Point #7
1.Sub-Hook
•Red flag #7, I still have the checklist they handed out on day one. Go read it if you've got employees and see how far you get.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Ibra shares how every framework in that room assumes your business is information. Courses, coaching, communities. That is the business Alex is in, and that is the business the entire curriculum is written for.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Ibra explains how the checklist for increasing company value stops describing anything real the second the person holding it owns trucks, crews, a payroll, or a law firm.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Ibra highlights that a hundred founders paid $5,000 each, and 20 to 40 of them paid another $35,000 on top, to learn a model that only fully works if you sell information. Check that before you pay anyone for access.
Outro
•Ibra wraps up by defining what he means by scam. Not that nobody in the room learned anything, but that what gets sold and what gets delivered are two different things, and every part of those two days is built to move you to the next price point.
•Ibra tells the viewer to know exactly what they are paying for before they buy access to anyone.
•Ibra CTAs to a related video on the channel.
