Hook
You can copy these 5 TikTok Shop videos almost word for word and make $30k a month.
These are the exact formats I have taught thousands of brand new TikTok shop affiliates, and one of them is a guy crying on camera that has done nearly billions of views.
So I broke down all 5, the hook, the on-screen text, and why each one sells, so you can post your first one this week.
Style #1
1.Sub-Hook
•Style #1, the reverse hook, where the video opens by telling people not to buy the product.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Chase shares how a reverse hook opens with a line like "at first I was like, cool, I'll never have to vacuum again, but then I realized I messed up," then stacks reason after reason that it is not about the product's features, before landing on the real reason, that it is way cheaper on TikTok Shop than in store, so tap the orange shopping cart before they sell out.
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Chase explains how a second version runs entirely on warning, with lines like "do not buy this unless you are getting it on a double discount," a flash sale plus fast free shipping, or "you are gonna be so mad if you bought this already."
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Chase highlights that this format is built to talk straight to the most aware buyer who was already considering the product, the low hanging fruit that is easiest to push over the edge, which is why it converts almost every single time.
Transition
But worrying a buyer who already knows the product is only one angle. The next format throws out the sales logic completely, runs on pure emotion, and it came from outside TikTok Shop entirely.
Style #2
1.Sub-Hook
•Style #2, the crying style, where the creator is literally crying on camera while showing the product.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Chase shares how it is a simple hook and demo, delivered while fake crying, with a line like "so sorry to all my gym bros who bought the creatine yesterday, because it is way cheaper today."
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Chase explains how the crying hook takes up the first half of the video and the product demo takes the second half, and a lot of the time the product name is never even said, which forces people to tap into the shopping cart just to find out what it is.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Chase highlights that it came out of the app space where it generated billions of views, and on TikTok Shop it works because all those clicks are one of the main things GMV Max uses to push a video to more people, which floods the whole account with views.
Transition
Now every format so far has been something almost anyone can copy fast. The next one takes some skill to get right, but the payoff when you do is the biggest on this entire list.
Style #3
1.Sub-Hook
•Style #3, the problem solution format, the hardest one to pull off but the one that goes the biggest when it lands.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Chase shares how it runs on heavy repetition, with lines like "if you have this problem you need this solution, if you have this problem you need this solution, but if you are like me and you have all three, that is why I swear by this product."
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Chase explains how the script then stacks the mechanism and the features, hits "I have tried so many others but none of them can do this," and lands on "my only regret was not trying it sooner," using a beauty product like Volufiline for wrinkles as the example.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Chase highlights that these work especially well when you hand them to a creator to film, and that the more visual you can make the problem on screen, the harder the whole video converts.
Transition
And problem solution sells one product as hard as it possibly can. The next format raises how much a single viewer buys instead, and it works entirely because of how catchy and fast it is.
Style #4
1.Sub-Hook
•Style #4, the bundle format, built around the line "not one, not two, not three, but this whole bundle."
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Chase shares how the script opens with "not one, not two, not three, but this," then walks through every product in the bundle cleanly, naming each one and what it does, before closing with "check the price and read those reviews, because I have a feeling these sell out again."
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Chase explains how listing the bundle out that cleanly keeps it catchy the whole way through, and because it speaks to a more bottom of funnel audience, it converts very well.
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Chase highlights that the key is keeping it fast, that you can use ElevenLabs AI for the voiceover instead of recording it yourself, and that the account cakedfinds on TikTok Shop runs this format better than almost anyone.
Transition
So the first four all depend on a strong spoken hook. The last format barely asks you to say a word, and it is the easiest one on the list to actually pull off yourself.
Style #5
1.Sub-Hook
•Style #5, B-roll and text, the simplest format on the list and the one to start with this week.
1.Immediately dive into an insane story, a psychological study, a compelling thought experiment, a banger quote from a famous person, etc.
•Chase shares how it pairs simple B-roll, like a clip of you typing on a laptop, with a long block of text on screen, using something like "what if an energy drink and a piece of gum had a baby, that is basically the new watermelon NeuroGum and I have been obsessed with it."
1.Reveal a deeper layer, higher stakes, a problem or unanswered question, etc. relating to the framework.
•Chase explains how the text covers a big chunk of the screen and runs long enough that people watch the entire six to eight second video just to finish reading, which drives very high watch time, and that the same idea pulled over half a million views twice for a MediCube product called Volufiline with copy like "raccoon eyes to filler allegations" and "I canceled my filler since using this."
1.Tell the viewer EXACTLY how they can use this information in their real life OR EXACTLY why this information is so important for them to know
•Chase highlights that GMV Max pushes videos out based on watch time, clicks, and sales, so this format hits the first two hard, and that unless you are advanced, the move is to copy what already works instead of building it from scratch.
Outro
•Chase wraps up by showing that all five are proven, repeatable templates that anyone can copy, and that B-roll and text is the highest leverage one to start with this week if you are just getting started.
•Chase CTAs to a related video on the channel
